Hi Karel: How does innovation work?
commercial or social value. A simple formula I use is: innovation = new idea x commercialisation. Just having ideas is not innovation. We need to try to convert them into commercially usable solutions for customers and end consumers. To do this, we need to bridge the gap between technology and research and [...] construction and real estate service provider like Implenia? The way we live, work and travel is changing incredibly fast – and with it, what customers and users need. We need to understand these needs if we want to build the world of tomorrow successfully and sustainably. Simply applying traditional techniques [...] on the customer, understand their needs, and know how they are changing. By customer, I mean not only the company that pays our bills, but also the users that actually drive through our tunnels, the people who work in the offices we build, and the families who live in the properties we develop. What is[...]